Marketing Evaluation Survey

Any and all information submitted will be held in strict confidence.

Our store owner will be in touch with you within two days of submitting this evaluation to discuss specific methods for increasing your overall advertising and marketing effectiveness.

1. Are you presently satisfied with the results provided by your marketing efforts?
Yes
No

2. What forms of direct marketing do you currently employ? (Check all that apply.)
Newspaper
Magazine
Direct Mail
Billboard
Tradeshows
Broadcast E-mail
Television
Radio

3. In terms of effectiveness please list your top 3 forms of marketing.



Do not measure programs at this time.

4. What types of marketing tools do you currently utilize? (Check all that apply)
Promotional Gifts
Web Site
E-Brochures
Video or Multimedia
Printed Brochures
Vehicle Graphics

5. In terms of effectiveness please list your top 3 marketing tools.



Do not measure marketing tools at this time.

6. Does your company exhibit at tradeshows?
Yes
No

7. How would you rate your effectiveness at these tradeshows when compared to your competition?
Very Effective
Somewhat Effective
Barely Effective
Not Effective

8. Please list your top 3 competitors
Why?
Why?
Why?

9. To your knowledge, are your competitors currently employing any marketing tactics that you feel would be helpful for your company to employ?
Yes
No

10. In terms of growth, is your company up or down when compared with last year?
Percentage of increase or Percentage of decrease

11. Please describe your company’s product or service.

12. Please describe your goals in terms of growth.

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